Owned Data
“How to maximize Owned Data” In today’s business landscape, data plays a huge role in driving decision-making and fostering customer relationships. Owned data, specifically, refers to the information a company…
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What type of gamification works best for lead generation campaigns
“What type of gamification works best?” It’s a question that pops up regularly in my meetings with clients. Gamification, the secret sauce of turning marketing into a game, is quite…
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Basebuilder ensures data safety with ISO 27001 certification
Keeping our data safe and sound is more crucial than ever, and everyone wants to be sure their information is in good hands. Basebuilder received the ISO 27001 certification. This…
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What NOT to do in the new year
As we transition into 2024, it’s important to look back at the past year(s) and learn from our developments. While we’ve had some great campaigns, we’ve also encountered several challenges.…
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