Owned Data

"How to maximize Owned Data''

In today’s business landscape, data plays a huge role in driving decision-making and fostering customer relationships. Owned data, specifically, refers to the information a company gathers through its operations and interactions, such as customer profiles and transaction histories. This data serves as a foundational asset, enabling businesses to gain insights, personalize marketing and enhance operational efficiency. Owned data is integral to navigating the digital landscape and achieving sustainable growth.

What is Owned data?

Owned data refers to the data that a company directly collects, manages and owns. This can include various types of information such as:

  • customer data,
  • website analytics data,
  • transaction data,
  • e-mail addresses and more.

The distinguishing feature of owned data is that it is fully within the control of the company.

What is the value of owned data?

Owned data is extremely valuable because it enables companies to gain deep insights into their customers, their behaviors and their preferences. Using owned data, companies can establish personalized marketing campaigns, improve products and services and make better strategic decisions.

Maximizing Owned Data with effective email collection

Collecting email addresses is a common way to gather owned data. Companies collect email addresses from customers and potential customers to communicate with them directly via email marketing campaigns. These email addresses can be obtained through various channels, such as:
  1. Sign-up forms on websites: companies often place sign-up forms on their websites where visitors can leave their email addresses to receive updates, offers, newsletters, etc.
  2. Purchases and transactions: when making purchases online or offline, customers may be asked to leave their email addresses for order confirmations, shipping information and marketing communication.
  3. Events and trade shows: companies can collect email addresses from individuals interested in their products or services during events, conferences or trade shows by filling out a registration form.
  4. Social media: companies can gather email addresses from people who sign up for newsletters or special offers via social media platforms.
  5. Lead generation through incentives: to boost the newsletter signups, companies can offer an incentive (like 10% discount) or use gamification to attract bigger audiences.

Owned date and GDPR

Collecting and managing owned data requires careful compliance with privacy laws and ethical considerations, as it involves processing the personal data of individuals. Therefore, it is important for companies to be transparent about how they collect, use and protect data, and to implement appropriate security measures to safeguard the privacy of their customers.

Email marketing still is an important tool to use nowadays, to engage, build relationships and notify customers. When you wish to grow your database for email marketing, feel free to contact us.

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