Basebuilder

Solutions — Data Capture

Turning customer interactions into valuable customer data

As brands become more dependent on platforms like Google and Meta and third-party cookies disappear, first- and zero-party data are becoming increasingly important for understanding customers, personalising communications, and building stronger relationships.

Our solution is a perfect fit for:

  • Newsletter subscriber acquisition
  • Loyalty member acquisition
  • First-party data collection
  • Customer profiling
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Gamified data capture campaignGamified data capture campaign
Action gamified data capture campaign

Turn existing traffic into customer data

Your customers are already visiting your stores, webshop, events, and campaigns. Using gamification, Basebuilder helps convert those interactions into newsletter subscribers, loyalty members, app users, and valuable zero- and first-party data.

Through quizzes, games, surveys, instant-win mechanics, and prize promotions, customers willingly share information and provide Double Opt-In (DOI) marketing consent in return for entertainment, rewards, or exclusive benefits.

Interdiscount gamified data capture campaign

The Result

The result is a larger customer database, richer first- and zero-party data, stronger customer relationships, and a direct communication channel that supports more personalised and effective marketing.

Explore our other solutions

Gamification adapts to every objective. Discover how Basebuilder helps brands capture data and boost sales.

Brand Awareness

Creating memorable experiences that keep your brand top of mind

Turn checkout, packaging, direct mail, social, and event touchpoints into memorable gamified brand experiences that boost recall and engagement.

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Data Capture

Turn customer interactions into valuable customer data

Convert online and offline touchpoints into newsletter subscribers, loyalty members, app users and rich zero- and first-party data.

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Boost Sales

Motivate action. Drive results.

Drive conversion, redemption and repeat purchases by giving customers a compelling reason to engage and act.

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Want to capture valuable data through gamification? Book a meeting with one of our experts to find out how: