Services

Turnkey gamification, delivered by experts

Great gamification campaigns don't happen by chance. They require the right strategy, flawless execution, and continuous optimisation. Whether you're focused on customer acquisition, data collection, brand building, loyalty growth, or revenue generation, our gamification specialists develop a strategy designed to deliver results. Every campaign is supported by a dedicated team of specialists who manage the entire process, from concept to prize fulfilment, ensuring seamless execution and maximum impact. From the initial concept to the final prize fulfillment, our experienced team takes care of every aspect of your campaign.

Gamification campaign delivered end-to-end

What we deliver

Every aspect of your campaign, taken care of

The result is a seamless, end-to-end campaign experience designed to maximise engagement, minimise complexity, and deliver measurable results.

Project Management

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Project Management

A dedicated project manager oversees every aspect of your campaign, from initial briefing to final reporting. From planning and coordination to execution and delivery, they ensure clear communication, seamless collaboration between all stakeholders, and a smooth campaign rollout that stays on track, on budget, and on schedule.

Concept & Design

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Concept & Design

Our designers bring your brand to life across both online and offline channels. From campaign websites and digital experiences to scratch cards, flyers, packaging, and point-of-sale materials, Basebuilder creates visually engaging assets that stay true to your brand identity while maximising campaign impact.

Print

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Print

From scratch cards and flyers to point-of-sale materials, Basebuilder manages the entire print production and distribution process. Every asset is produced, packed, and delivered according to your organisation's requirements, creating a seamless experience with minimal effort from your team.

Tracking & Reporting

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Tracking & Reporting

Our tracking and reporting capabilities provide visibility at every level, from overall campaign performance down to individual stores. Using unique codes, QR codes, and digital tracking, Basebuilder provides detailed insights into participation, engagement, and campaign performance across both online and offline channels.

Technical Integration & Automation

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Technical Integration & Automation

Your customer data needs to be actionable immediately. Basebuilder integrates into your existing marketing tech stack, supporting direct data flows to leading ESPs, CRMs, and CDPs — including Salesforce, HubSpot, Klaviyo, Emarsys, Braze, and Selligent. Our technical team handles the integration setup to ensure automated, real-time data synchronization without burdening your internal IT department.

Legal & Compliance

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Legal & Compliance

Operating in more than 20 countries, Basebuilder understands the legal complexities of promotional campaigns and helps ensure your campaign complies with GDPR, local regulations, terms and conditions requirements, privacy legislation, and data protection standards. As an ISO 27001-certified organisation, security and compliance are built into every campaign.

Prize Management & Fulfilment

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Prize Management & Fulfilment

From unique coupon codes and gift cards to mobile wallet passes and digital or physical prizes, a wide range of reward options is available. Guaranteed wins, fair winner selection, fulfilment, and distribution are managed from start to finish, ensuring a seamless experience for both brands and participants.

Book a meeting with one of our experts to find out how gamification can help you meet your objectives: