01 / 09
Scratch & Win
Create instant excitement with a scratch card that reveals prizes, discounts, or surprises in a fun and familiar way.
Gamification
The power of gamification
People may forget what they saw, but they rarely forget what they experienced. By tapping into the psychology of fun, achievement, and reward, Basebuilder transforms everyday online and offline customer interactions into engaging gamified experiences. Whether your goal is increasing brand awareness, capturing customer data, growing loyalty membership, or driving sales, Basebuilder helps identify the right gamification concept for your audience and objectives.
Research has shown that gamification can increase brand engagement and strengthen brand equity, making it a powerful tool for building stronger customer relationships.¹
¹ Eppmann, Bekk & Klein (2020), Journal of Business Research.
Proven concepts. Endless possibilities.
Choose from a range of proven concepts or let us create something entirely unique for your brand.
02 / 09
Spin the Wheel
Let customers spin for rewards, vouchers, or prizes while boosting participation and engagement.
03 / 09
Catch & Win
Catch as many falling items as possible before time runs out. Score points, climb the leaderboard, and unlock rewards, discounts, or prizes.
04 / 09
Pick Your Gift
Turn every interaction into a moment of anticipation by letting customers choose and unwrap their own virtual gift.
05 / 09
Swipe & Win
A fast, intuitive, and mobile-friendly format that combines entertainment with valuable customer insights and rewards.
06 / 09
Quiz
Educate, entertain, and engage customers while collecting valuable insights through interactive questions and challenges.
07 / 09
Slot Machine
Bring the thrill of the casino to your campaign with a highly engaging mechanic designed to drive participation and repeat play.
08 / 09
Advent Calendar
Perfect for the festive season, but equally effective for product launches, anniversaries, loyalty activations, and other year-round campaigns.
09 / 09
Custom Concept
Looking for something unique? We'll create a fully bespoke gamification experience tailored to your brand, audience, and objectives.
Why Marketers choose Gamification
Today's consumers are busier, more distracted, and harder to engage than ever before. At the same time, growing reliance on platforms like Google and Meta has made first- and zero-party data more valuable than ever.
Gamification transforms everyday online and offline touchpoints into engaging experiences that increase brand awareness, capture valuable customer data, and drive sales.
From product launches and loyalty programmes to app engagement, store openings, and seasonal campaigns, gamification helps turn marketing messages into memorable customer experiences.
Book a meeting with one of our experts to find out how gamification can help you meet your objectives.
Sira van Zanten
Country Sales Manager Benelux
Book a meeting with Sira
Johannes Eichner
Country Sales Manager DACH
Book a meeting with Johannes