Basebuilder

Boost in-store traffic and brand preference with branded scratch cards and gamification.

Activation is designed for brands and retailers who want to build brand preference, increase store traffic and recurring product sales. This service turns a single product purchase into an interactive experience using tools like physical or digital scratch cards. By inviting consumers to play a branded game for a reward, you boost in-store engagement and create a valuable opportunity to showcase your brand and products.

Branded scratch card and spin-the-wheel campaign on a phone
Basebuilder activation campaign dashboard

How it works

Turn every purchase into a fun and memorable brand interaction and increase brand awareness and visibility in-store.

  • Promotion

    The campaign is promoted at the point of sale and motivates consumers to join an engaging and branded game experience tailored to your brand's identity.

  • Direct Incentive

    Participants have a chance to win a grand prize, but those who don't still receive a discount voucher, directly incentivising a repeat purchase.

  • Data

    All data on participation, preferences and location can be collected and prepared for seamless CRM integration.

Book a meeting with one of our experts to find out how gamification can help you meet your objectives: