“How to maximize Owned Data” In today’s business landscape, data plays a huge role in driving decision-making and fostering customer relationships. Owned data, specifically, refers to the information a company gathers through its operations and interactions, such as customer profiles and transaction histories. This data serves as a foundational asset, enabling businesses to gain insights,…
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“What type of gamification works best?” It’s a question that pops up regularly in my meetings with clients. Gamification, the secret sauce of turning marketing into a game, is quite the conversation starter. At Basebuilder, we’ve got a smorgasbord of options: Scratch & Win, Spin the Wheel, Pick your Gift, Guess the Sound, and the…
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Keeping our data safe and sound is more crucial than ever, and everyone wants to be sure their information is in good hands. Basebuilder received the ISO 27001 certification. This globally acknowledged certification affirms that Basebuilder meets all the requirements of the information security management system. What is ISO 27001? ISO 27001 is a global…
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As we transition into 2024, it’s important to look back at the past year(s) and learn from our developments. While we’ve had some great campaigns, we’ve also encountered several challenges. And doing the job is what you learn from most, right? Here’s some advice on what NOT to do in the future. Print a non…
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