The benefits of an anniversary campaign: elevate your business

What are the benefits of an anniversary campaign and what can Basebuilder offer you? Read more in this post!

3 Tips for design of promotional materials

In the past 10 years, we have designed hundreds of scratch cards, leaflets, banners and advertorials. It is always challenging how to design such things because it is the first encounter with the target audience. You’ve got one shot to entice and activate them, so you better make it count!  3 tips when designing promotional…

Owned Data

“How to maximize Owned Data” In today’s business landscape, data plays a huge role in driving decision-making and fostering customer relationships. Owned data, specifically, refers to the information a company gathers through its operations and interactions, such as customer profiles and transaction histories. This data serves as a foundational asset, enabling businesses to gain insights,…

What type of gamification works best for lead generation campaigns

“What type of gamification works best?” It’s a question that pops up regularly in my meetings with clients. Gamification, the secret sauce of turning marketing into a game, is quite the conversation starter. At Basebuilder, we’ve got a smorgasbord of options: Scratch & Win, Spin the Wheel, Pick your Gift, Guess the Sound, and the…