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ALDI BELGIUM
ALDI introduced a new service in Luxembourg, enabling customers to receive their weekly digital folder via WhatsApp. Basebuilder integrated this into a Scratch & Win campaign, where in-store shoppers received scratch cards offering the chance to win vouchers and learn about the WhatsApp service. The campaign boosted interest and allowed mobile users to subscribe directly, while desktop users could scan a QR code.
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HUNKEMÖLLER
Basebuilder launched a Scratch & Win campaign across Germany, the Netherlands, and Belgium. In-store shoppers received scratch cards that guaranteed prizes, significantly boosting engagement. This campaign successfully met key objectives such as expanding the newsletter database and enhancing the loyalty programme.
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WOOLWORTH
Woolworth GmbH partnered with Basebuilder to connect offline shoppers with the Woolworth digital platform, aiming to achieve significant growth in newsletter subscriptions. Over eight weeks, nearly 500 stores distributed 3.9 million scratch cards, offering chances to win prizes and to sign up for the newsletter. This campaign led to a 358% increase in the subscriber base.
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JBL Quantum
Basebuilder developed an activation campaign for JBL Quantum, promoting it at gaming events across Europe to raise brand visibility and boost newsletter subscriptions. By scanning QR codes on promotional materials, attendees participated in an online ‘Wheel of Fortune’ game with chances to win prizes. The campaign was highly successful in engaging event visitors.
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Bamigo
Basebuilder developed a Scratch & Win campaign for Bamigo’s webshops in the Netherlands, Belgium, Germany, Denmark, and Sweden. Leaflets in each webshop package invited customers to participate in the campaign for a chance to win a €500 gift voucher. The campaign achieved impressive results, including a high newsletter subscription rate and increased sales.
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HEmA
HEMA embraced a new way of distributing their catalogues via WhatsApp, making it easier for customers to explore the latest deals on their phones. Basebuilder integrated this feature into a Scratch & Win campaign. Customers received scratch cards at checkout with opportunities to win prizes and sign up for the digital catalogue. The campaign successfully increased awareness of the new service.
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Fitwinkel.nl
Basebuilder launched a digital activation campaign for Fitwinkel.nl, designed to engage website visitors in the Netherlands. The campaign included a Spin the Wheel game on the website, offering customers the chance to win prizes and discounts. This strategy significantly improved customer interaction and delivered strong results.
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