On April 10th, Basebuilder will host its next Basebuilder Talks session, featuring Wouter van Horssen, founder of Labs of Loyalty!

With over 15 years of experience in loyalty marketing, Wouter has led loyalty programs for various organizations, both strategically and operationally. Notably, he was responsible for the turnaround and transformation of ING Punten. Through his company, Labs of Loyalty, he helps organizations optimize their loyalty strategies and build lasting customer relationships that drive meaningful engagement.

During this session, Wouter will guide us through the latest trends, the key do’s & don’ts in loyalty marketing, and most importantly, how to apply them in practice. He will share real-world examples, insights, and actionable tips that organizations can implement immediately.

In the second part of this session, Sira van Zanten, Country Manager Benelux at Basebuilder, will do a deep dive into the results of a variety of activation campaigns with retailers in order to fill that database and gain loyal members.

Don’t miss out on this opportunity to learn how loyalty marketing can make an impact on your business! Join us at our office in Utrecht for an insightful and interactive session.