Basebuilder

Activate your customers online and offline with gamification and drive

  • Seamless omnichannel integration
  • Real-time insights and performance tracking
  • Fully managed service: zero internal resource strain
  • Easy to launch within 3 weeks
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100% GDPR-compliantISO 27001 certified
Basebuilder campaign dashboard showing participation, subscriber and device statisticsBasebuilder campaign dashboard showing participation, subscriber and device statisticsBasebuilder campaign dashboard showing participation, subscriber and device statistics

Trusted by 500+ European brands, retailers and webshops

JBL
C&A
Action
Aldi
Etos
Hema
Hunkemöller
Gall & Gall
Leen Bakker
Scapino
Bar-le-Duc
Norah

The right gamification strategy for every objective

By nature, people love the thrill of winning. By tapping into the psychology of fun and achievement, Basebuilder harnesses the power of gamification and turns everyday, online and offline customer interactions into engaging experiences.

Whether your customers interact with your brand in-store, through your webshop, on product packaging, via direct mail, at events, or through digital channels, every touchpoint represents an opportunity to engage, activate, and inspire action.

Brand Awareness

Increase brand visibility and recall by turning passive audiences into active participants.

  • Brand activation and recall
  • Product launches
  • Store openings
  • Loyalty launches
  • Seasonal campaigns
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Data Capture

Grow your customer database by rewarding consumers for sharing valuable information and preferences.

  • Newsletter opt-ins
  • Loyalty memberships & app installs
  • Whatsapp and RCS opt-ins
  • Customer insights
  • Data enrichment
Find out more

Boost Sales

Drive conversions and revenue by motivating a (next) purchase through engaging, incentive-based experiences.

  • Couponing
  • Product trial
  • Offer redemption
  • Repeat purchases
  • Customer acquisition
Find out more

Gamification built for performance

Our gamification formats are designed to maximise engagement and deliver measurable results. Choose from a range of proven high-performing formats or create a fully custom experience tailored to your brand and objectives.

Scratch & WinThe ultimate universal thrill of winning.
Spin & WinFun, engaging, and intuitive.
Quiz & WinShare your story and gather valuable insights along the way.
See more
Basebuilder gamification campaign on a phoneBasebuilder gamification campaign on a phoneBasebuilder gamification campaign on a phone

One campaign for every touchpoint, offline and online

Customer interactions don't just happen online. They happen in stores, on packaging, through direct mail, at events, and across countless other touchpoints throughout the customer journey.

Reach Customers Wherever They Are

Basebuilder specialises in turning these interactions into measurable engagement through omnichannel gamification. From digital advertising and social media to printed scratch cards, promotional materials, packaging, and in-store activations, every touchpoint can become the starting point of a measurable interaction.

Reach Customers Wherever They Are

Measure Every Interaction

Our tracking and reporting capabilities provide visibility at every level, both online and offline, from overall campaign performance down to individual stores. Understand which locations are driving participation, how effectively campaigns are being promoted, and how customers engage throughout the journey.

Measure Every Interaction

Fully Managed From Start to Finish

From concept and production to technology, fulfilment, and distribution, everything is managed under one roof.

Fully Managed From Start to Finish
Basebuilder campaign lookbook

See how other brands are winning

Explore our lookbook and find out how leading brands are using gamification to activate customers.

View lookbook

Results that speak for themselves

At the end of the day, success is measured by results. With hundreds of campaigns delivered across Europe since 2008, Basebuilder knows what it takes to consistently drive engagement, capture valuable customer data, and deliver measurable business outcomes.

12-18%

of in-store customers are activated through gamification

35-60%

of customers voluntarily subscribe to the newsletter through gamification

3-7%

of discount codes dispensed through gamification are redeemed

Why leading marketers choose gamification

Today's consumers are busier, more distracted, and harder to engage than ever before, making it increasingly difficult for marketers to cut through the noise.

Own the Customer RelationshipAs brands become increasingly reliant on platforms like Google and Meta and third-party cookies continue to disappear, first- and zero-party data have become essential for understanding customers and building lasting relationships.
Turn Interaction Into ResultsTo stand out, brands need more than visibility; they need interaction. Gamification transforms online and offline marketing touchpoints into engaging experiences that increase brand awareness, generate valuable customer data, and drive measurable revenue.
Basebuilder campaign statistics dashboard

Why clients work with us

Since 2008

Thousands of successful campaigns delivered for retailers, brands, and webshops across 20+ countries.

People-Powered, Not Platform-Powered

Dedicated project managers, designers, technical experts, and gamification specialists work to deliver measurable results for you.

Fully Managed Service

From strategy and design to (print) production, fulfilment, and reporting, everything is managed under one roof.

Transparent Campaign-Based Pricing

No licences, no hidden costs, no surprises.

Secure & Compliant

GDPR-compliant and ISO 27001 certified, secure by design, and built to meet enterprise security requirements.

Built Around Your Objectives

Every campaign is tailored to your goals, whether that's brand awareness, data capture, loyalty, or sales.

What our clients say

Basebuilder offers a very effective solution to activate our many loyal offline store shoppers in Austria, leading to a substantial increase in size and quality of our newsletter base. Their detailed reports on store level are a major asset in constantly pushing the performance.
Manfred Ruß
Head of E-Commerce, Tchibo Austria
Tchibo
I've collaborated with Basebuilder on two gamification campaigns for the Spanish market, and the results were very positive. They demonstrate strong professionalism, clear organization, and consistent communication.
Blanca Miranda
CRM – Master Data, Makro Spain
Makro
We have had an excellent experience working with Basebuilder. They stand out for their high level of professionalism, always delivering on their commitments and offering high-quality solutions.
Jose V. Baixauli Lupiañez
Head of BI & Consumer Loyalty Area, Consum Spain
Consum
Friendly and professional staff, with an innovative view on lead acquisition. A perfect combination for us.
Rudi Claassen
eCommerce CRM Specialist, JBL
JBL
Basebuilder helped to increase our newsletter database. Pro-active team, all legal and IT paperwork in check. Tracking on store-level really helped us to monitor and optimise the overall performance. We're pleased with the outcome and the day to day operations.
Patrick Augsburger
Digital Marketing / CRM, Interdiscount
Interdiscount
Basebuilder has helped us to significantly expand our newsletter database using our own offline stores. Their approach seems simple but is extremely effective and the quality of the data driven is high.
Johannes Lankowsky
Former CRM Manager, Kaufland GmbH
Kaufland

Book a meeting with one of our experts to find out how gamification can help you meet your objectives: