MONETISATION 

Boost conversion rates and build additional revenue streams using digital scratch-and-win campaigns.

Monetisation is designed for retailers and webshops aiming to boost conversion rates and generate additional revenue streams using gamification. Customers engage with entertaining and interactive campaigns that encourage higher spend and repeat purchases, without increasing media costs.

How it works

Customers participate in a branded gamification campaign, such as a digital scratch-and-win game, via your website, email newsletter or social media. They play to win a discount or reward and share their personal details to participate. Each participant receives a discount code to incentify a next purchase. The act of winning a discount code, actually increases the likeliness of the discount being redeemed. Optionally, we can increase your ROI by adding a third-party checkout offer, generating extra revenue.

The monetisation solution creates a seamless, engaging journey that drives conversions, enriches customer data and creates a new revenue stream without additional media spend. To maintain strong engagement, campaigns are refreshed up to three times per year. 

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Brands we've activated

FAQ

By encouraging customers to interact with fun, reward-based gamification, the number of repeat purchases increases, and the average spend grows without additional media investment.

Absolutely. We design each campaign to integrate perfectly with your existing marketing channels, including email, website funnels, and social media.

This is an optional feature to maximise your return. After a customer completes the checkout process on your site, we can present them with a relevant offer from a non-competing partner brand, for example, on the payment confirmation or ‘Thank You’ page. You earn revenue for each customer who opts in, creating an additional income stream from the transaction itself.

Basebuilder has extensive experience in managing data and operates in full compliance with GDPR and local regulations. Additionally, Basebuilder is ISO 27001 certified, demonstrating our commitment to information security.

We offer guidance in choosing a suitable gamification format and can customise games to fit your brand and goals. A few examples of our gamification solutions: 

  • Scratch and win
  • Wheel of fortune
  • Pick your gift
  • Quiz
  • Slot machine
  • Spin the bottle
  • Open the vault

You can provide a campaign concept or we can collaborate with you to create one from scratch. All we need is your input on the concept, your preferred promotional channels, a grand prize (often just a gift card to spend on your own products) and reward offers. We’ll handle the rest: development, design, hosting, management and reporting.

The primary goals of our monetisation service are to:

  • Increase engagement and boost sales from existing visitors.
  • Improve the ROI of your current email and website campaigns.
  • Drive extra revenue stream through additional checkout offers.

How it works

See our results