LEAD GENERATION 

Collect first-party data to convert anonymous visitors into recurring customers.

Lead generation is a solution designed for retailers, brands and webshops looking to register their visitors and build a database of high-quality first-party data.This service uses digital scratch cards and other gamification formats to motivate your store visitors to join in an online campaign where they get access to unique rewards, prizes and discounts. Growing your first-party database via a lead generation campaign, results in greater independence. The result is more cost-efficiency compared to third-party channels, enhanced customer loyalty, and improved access to relevant customer data.

How it works

Customers gain access to the campaign through promotional materials like branded scratch cards distributed in stores, inserted into your web parcels, or via online advertising.To receive a reward or discount offer, participants enter their details and the unique win code from their card and can then subscribe to your newsletter, register to your loyalty program, follow social media channels or download your app. This data is instantly enriched and ready for CRM use, enabling more personalised marketing and effective customer segmentation.

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FAQ

No, the campaign is fully adaptable to run online, offline, or omni-channel. If you have physical stores, we can break down the results on store level.

We guide you in choosing the data you need to achieve your goals. While we can collect a wide range of information, our lead generation campaigns typically gather:

  • Basic Demographics: First name, last name, email, date of birth, and gender.
  • Contact & Location: Phone number and postal code.
  • Profiling & Preference Data: Favourite store, product preferences, household composition, pet ownership, and other specific interests.

We offer guidance in choosing a suitable gamification format and can customise games to fit your brand and goals. A few examples of our gamification solutions: 

  • Scratch and win
  • Wheel of fortune
  • Pick your gift
  • Quiz
  • Slot machine
  • Spin the bottle
  • Open the vault

You can provide a campaign concept or we can collaborate with you to create one from scratch. All we need is your input on the concept, your preferred promotional channels, a grand prize (often just a gift card to spend on your own products) and reward offers. We’ll handle the rest: development, design, hosting, management and reporting.

Your options are endless: you can promote the campaign via email, social media, handing out promotional cards in stores, or adding them to your webshop parcels. We provide guidance and supporting assets to help you reach your audience effectively.

Basebuilder has extensive experience in managing data and operates in full compliance with GDPR and local regulations. Additionally, Basebuilder is ISO 27001 certified, demonstrating our commitment to information security.

You’ll have access to our secure platform where you find your leads ready to export and integrate with your CRM. In addition, we can also develop a custom API for automated data exchange.

We ensure high-quality leads by using a double opt-in validation for all email addresses. This means users must confirm their interest twice, which guarantees you get a highly engaged contact list and eliminates fake or mistyped emails.

Our gamified lead generation campaigns are designed to:

 

  • Drive significant CRM growth with high-quality, 100% GDPR approved data.
  • Become less dependent on third-party channels, such as Meta and Google. 
  • Collect omni-channel customer insights, enabling personalisation. 

How it works

See our results