ACTIVATION 

Boost in-store traffic and brand preference with branded scratch cards and gamification.

Activation is designed for brands and retailers who want to build brand preference, increase store traffic and recurring product sales. This service turns a single product purchase into an interactive experience using tools like physical or digital scratch cards. By inviting consumers to play a branded game for a reward, you boost in-store engagement and create a valuable opportunity to showcase your brand and products.

How it works

The campaign is promoted at the point of sale and motivates consumers to join an engaging and branded game experience tailored to your brand’s identity. Participants have a chance to win a grand prize, but those who don’t still receive a discount voucher, directly incentivising a repeat purchase. All data on participation, preferences and location is collected and prepared for seamless CRM integration.

BOOK A DEMO

Brands we've activated

FAQ

Yes, every aspect of the gamified experience is tailored to fit your brand identity and campaign objectives.

Not at all. We offer both physical scratch cards with unique online codes and fully digital scratch-and-win experiences. We’ll help you choose the best format for your goals.

We offer guidance in choosing a suitable gamification format and can customise games to fit your brand and goals. A few examples of our gamification solutions: 

  • Scratch and win
  • Wheel of fortune
  • Pick your gift
  • Quiz
  • Slot machine
  • Spin the bottle
  • Open the vault

You promote the campaign through call-to-actions and unique win codes on packaging, scratch cards, in-store materials, email or social channels. We support you in designing the optimal promotional mix to maximise engagement.

You promote the campaign through call-to-actions and unique win codes on packaging, scratch cards, in-store materials, email or social channels. We support you in designing the optimal promotional mix to maximise engagement.

You’ll have access to enriched participant data via real-time dashboards, ready to export and integrate with your CRM. Data is handled according to GDPR and local legislation.

Basebuilder has extensive experience in managing data and operates in full compliance with GDPR and local regulations. Additionally, Basebuilder is ISO 27001 certified, demonstrating our commitment to information security.

You can provide a campaign concept or we can collaborate with you to create one from scratch. All we need is your input on the concept, your preferred promotional channels, a grand prize (often just a gift card to spend on your own products) and reward offers. We’ll handle the rest: development, design, hosting, management and reporting. 

The key objectives of our activation service are to:

  • Increase store traffic.
  • Drive engagement and boost sales.
  • Enhance brand awareness and strengthen brand preference. 
  • Generate actionable customer insights and measurable results

How it works

See our results