Live webinar | Thursday, April 16, 2026, at 4:00 PM

How Europe’s fastest-growing retailer uses gamification for customer activation and lead generation

During this one-time webinar, hosted by Sira van Zanten, Basebuilder will share its strategic blueprint for an effective scratch & win campaign for the very first time.

What you’ll gain from this webinar:

Insights into successful use cases from the Netherlands and Belgium.
Proven strategies to boost customer activation, grow your CRM database, and drive sales.
A practical checklist with the key do’s & don’ts for launching a successful scratch & win campaign.

Register now and don’t miss this unique opportunity to learn from Sira van Zanten how to use gamification for measurable engagement growth and long-term CRM success.

Register now for free

Trusted by brands such as:

Presented by Sira van Zanten

Head of Sales Benelux, Basebuilder B.V.

With years of experience in the Netherlands, Belgium, and internationally, gamification expert Sira van Zanten helps brands create scratch & win campaigns that take engagement, conversion, and brand experience to the next level.

During this webinar, she will share practical use cases, proven insights, and smart real-world tips to ensure your next scratch & win campaign truly stands out and delivers results.

Covered topics:

The power of gamification
Discover how gamification within existing customer interactions leads to stronger customer relationships, higher engagement, and increased conversion.

Long-term effectiveness
Learn why Europe’s fastest-growing retailer has successfully grown its CRM database with gamification for seven consecutive years.

Unlocking maximum potential
See how a scratch & win campaign goes far beyond a “fun” customer experience and delivers results aligned with your business objectives.

The devil is in the details
Success is no coincidence. Learn what works, and what doesn’t, based on years of hands-on experience.

Basebuilder: Specialist in effective gamification

Since 2008, Basebuilder has been developing gamification campaigns for retailers, FMCG brands, and other organizations in more than 20 countries.

Through smart gamification solutions, Basebuilder helps organizations collect and enrich first-party data, acquire app and loyalty users, increase customer engagement and brand visibility, and drive sales.